The second year of the Stanford 20/20 Cricket Tournament saw the inclusion of three new West Indies teams and a rising level of competition. Building off rivalries formed the first year, "Who Will Rise?" became the battle cry for all teams trying to bat, bowl and rise to the top – cementing their country's name as the most dominant team in West Indies Cricket.

A print, web and broadcast effort was unleashed upon the twenty countries that were competing. Combining a strong, nationalistic, visual brand with the unique and vibrant colors of the area, the tournament became a major draw and point of pride for the participating countries.

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Print

A tournament-wide "manifesto" poster was created to include and engage all the countries competing. Individual posters and ads were created for country-specific advertising.



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Web
The website functioned in the same spirit as the individualized ads, utilizing the origin of the visitor's IP address to determine which player and color scheme would be shown. View Site



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Broadcast
Filmed in Antigua, utilizing key players from each team, the commercials became a rallying cry – identifying faces and personalities with the teams competing.





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Tournament Shots